Server log analysis
We examine actual Googlebot crawl behaviour over 30–90 days to identify wasted crawl budget, orphan pages, and sections Google is avoiding — data that no crawler tool can replicate.
Service · Technical SEO
Is Google Crawling Your Site the Way You Think It Is?
Technical SEO from Northern Group starts with measurement: crawl diagnostics, log-file analysis, and Core Web Vitals benchmarking to show exactly where indexation and performance are losing you rankings.
What technical SEO actually involves
Technical SEO is the discipline of ensuring search engines can discover, crawl, render, and index your pages efficiently — and that those pages meet the quality thresholds Google uses to determine ranking eligibility. At Northern Group, technical work begins with a server-log audit and a full Screaming Frog crawl, cross-referenced against Google Search Console coverage data. We identify and triage: crawl budget waste, redirect chains, duplicate content, hreflang errors for multilingual sites, missing or malformed structured data, and Core Web Vitals failures. Every finding is assigned a severity score and mapped to a realistic implementation effort so your development team can prioritise the fixes with the highest organic impact first.
What you receive from a technical engagement
Core Web Vitals remediation
LCP, CLS, and INP benchmarked at the page-template level, with annotated development tickets specifying the exact code changes required to pass the thresholds that correlate with ranking uplift.
Structured data implementation
Schema markup reviewed and extended — Organisation, Product, FAQ, BreadcrumbList — tested in Google's Rich Results tool and monitored in GSC for coverage after deployment.
Hreflang and international setup
For sites serving multiple languages or regions, we audit hreflang tag consistency, canonical alignment, and sitemap coverage so each locale signals the correct geographic intent to Google.
How the technical engagement works
The engagement runs in three phases. Phase one (weeks one and two) is pure diagnostics: log-file analysis, crawl, and GSC data review. Phase two (weeks three through six) is prioritised remediation planning — we deliver annotated tickets your developers can implement without translation. Phase three is verification: we re-crawl, re-check GSC, and confirm that every resolved issue no longer appears in coverage reports. You receive a signed-off remediation tracker so there is no ambiguity about what was fixed, when, and what the measurable outcome was. We do not manage your hosting or CMS — implementation rests with your team, but we provide all specifications and post-implementation QA.
Northern Group identified 340 pages trapped in a crawl-budget black hole caused by faceted navigation. Three months after implementing their canonical strategy, our indexed page count increased by 28% and category ranking positions improved noticeably across the board.
Elena Popa, Head of Digital, Cluj-Napoca
Find out what Google is actually seeing on your site.
A focused technical conversation takes 30 minutes and costs nothing — book a slot and we will prepare a preliminary GSC health summary beforehand.
Book a Technical Consultation