Digital PR campaigns
Original data studies, survey reports, and expert commentary pieces placed in industry publications and news outlets — content that earns links because it is genuinely citable, not because money changed hands.
Service · Link Building
Are the Right Domains Linking to Your Site?
Northern Group builds backlink profiles that reflect genuine topical authority — editorially placed, traffic-verified, and free of the link-neighbourhood risks that trigger manual actions.
What separates effective link building from risky link schemes
A backlink from a domain that Google already trusts and that is topically relevant to your sector carries a fundamentally different signal than a link from a general-purpose directory or a privately controlled blog network. Northern Group's link building is built on three qualifying criteria for every prospect: the linking domain must carry measurable organic traffic of its own (verified in Ahrefs), the page where the link will appear must be topically adjacent to the content it is linking to, and the anchor text must read naturally within the surrounding copy. We do not participate in link exchanges, we do not purchase placements on private blog networks, and we do not use automated outreach tools that send hundreds of templated emails.
How Northern Group acquires links
Expert contribution outreach
We identify journalists, bloggers, and editors covering your sector who are actively requesting expert input, then position your team as the credible source — generating bylines and natural editorial citations.
Broken link reclamation
We locate high-authority pages in your niche that link to dead resources, create a replacement asset on your domain, and pitch the linking editor — a sustainable method that provides value to both parties.
Backlink profile monitoring
Monthly analysis of your incoming link profile for newly acquired toxic domains. Disavow recommendations are prepared and submitted to Google whenever negative SEO signals are detected before they compound.
Realistic expectations for link building results
Link building is a long-cycle activity. A single high-authority editorial link may take six to twelve weeks to influence ranking positions, and the compounding effect of a strong backlink profile builds over months rather than days. Northern Group commits to a target number of qualified link placements per month, documented in a live link log you have read access to at all times. We report on domain rating of acquired domains, organic traffic of the linking page, and anchor text distribution — not simply 'links built'. We do not guarantee specific ranking improvements from link building in isolation; rankings are a function of technical health, content quality, and authority working together.
How does your backlink profile compare to your top competitors?
We will run a complimentary link gap analysis against your two nearest organic competitors and present the findings in a 30-minute call.
Review Your Backlink Profile