Technical health
Full crawl analysis, Core Web Vitals per template, structured data validation, crawl budget review, redirect audit, and canonical tag consistency — covering the infrastructure that determines whether your pages are rankable.
Service · SEO Audits
What Is Holding Your Rankings Back — and How Serious Is It?
Northern Group's SEO audit delivers a prioritised, actionable diagnosis across technical health, on-page optimisation, content structure, and backlink profile — with severity scores attached to every finding.
Why most audits fail to drive change
An audit that lists every possible SEO issue without context is not an audit — it is a data dump. Development teams ignore it because they cannot distinguish a critical crawl error from a low-priority metadata inconsistency. Marketing teams file it away because the recommendations are not connected to business outcomes. Northern Group's audit format was built specifically to avoid these failure modes. Every issue is classified by severity (critical, high, medium, low), estimated implementation effort (hours), and estimated organic impact (traffic uplift tier). The output is structured as a sprint-ready backlog your team can feed directly into a project management tool, with acceptance criteria defined for every task.
What the audit covers
On-page optimisation
Title tag and meta description review across all indexable pages, heading hierarchy audit, keyword targeting consistency, internal link structure analysis, and image optimisation status.
Content gap assessment
Comparison of your indexed content against the keyword clusters driving traffic to your top three competitors — revealing the topics your site is absent from that your audience is actively searching.
Backlink profile review
Referring domain quality distribution, toxic link identification, anchor text spread, lost link detection, and comparison against competitor backlink profiles to quantify the authority gap.
The audit process and what you receive
A standard audit engagement runs fourteen business days from access provisioning (Google Search Console, Google Analytics or GA4, and a crawl access confirmation). Day one through five covers data collection and automated analysis. Days six through twelve are manual review: a senior consultant examines every critical and high-priority finding in context, validates automated flags, and adds qualitative commentary. Days thirteen and fourteen are dedicated to the deliverable: a structured PDF report, a prioritised issue tracker in CSV format ready for import into Jira or Notion, and a 60-minute walkthrough call where we present the top findings and answer questions. Post-delivery, you have thirty days of email support to clarify any recommendation before we close the engagement.
The audit report Northern Group produced was the clearest document our development team had ever received from an external SEO consultant. Within one quarter of implementing the critical and high-priority fixes, our organic traffic increased by 41% — we had the GSC data to prove it.
Mihai Georgescu, CTO, Iași
Commission an audit that your team will actually use.
A fixed-scope audit engagement begins at 2.800 lei and delivers a sprint-ready backlog within 14 business days.
Commission a Full SEO Audit