Striking-distance audit
We pull twelve months of GSC data to identify every page with more than 200 impressions per month but a CTR below 3% — these are the highest-probability optimisation targets in your existing content base.
Service · Content Optimisation
Existing Pages That Almost Rank — Can They Be Fixed?
Northern Group's content optimisation service targets pages sitting in positions 5–20: close enough to generate significant traffic with targeted improvements, far enough away that the gains are substantial.
Why content optimisation outperforms new content creation
Creating new pages from scratch is expensive and slow. Optimising existing pages that already have some index authority is faster, cheaper, and frequently produces ranking improvements within four to eight weeks — compared to the three-to-six months a new page typically needs to gain traction. Northern Group's content optimisation workflow begins with a GSC position-and-impressions audit to identify the 'striking distance' pages: those with high impression counts but low click-through rates, typically sitting in positions 5–20. For each target page, we conduct a full SERP analysis, identify semantic gaps using NLP-based tools, rewrite or extend the content to match search intent more precisely, strengthen internal linking, and update metadata for improved CTR.
The optimisation workflow, step by step
Intent realignment
We analyse the top-five SERP results for each target keyword cluster and identify where your page's format, depth, or angle diverges from what Google is rewarding — then produce a specific brief for the rewrite.
Internal link reinforcement
Every optimised page receives an internal link audit: we identify topically relevant pages that should link to it, and ensure anchor text reflects the target keyword cluster rather than generic navigation labels.
Post-optimisation tracking
Each optimised page is tracked individually in a dedicated GSC segment and a rank tracker. You receive a before/after ranking snapshot at 30, 60, and 90 days to confirm that the intervention produced measurable movement.
We had 18 blog posts sitting between position 8 and 14 — almost ranking, but not quite. After Northern Group's optimisation pass, 11 of them moved into the top five within 60 days. One post alone now drives over 900 organic sessions a month, compared to 120 before the work.
Radu Constantin, Content Manager, Timișoara
How many of your pages are this close to page one?
Share access to your Google Search Console and we will return a free striking-distance audit within 48 hours — no obligation to proceed.
Identify Your Quick-Win Pages